Alchemist Lifestyle Creative Agency is a fashion, lifestyle, beauty and design powerhouse dedicated to helping new and established brands grow, evolve, and thrive in the market. With over 20 years of industry expertise, ALC offers end-to-end services — from ideation, branding, and design to production, marketing, and scaling — transforming creative visions into successful, market-ready realities. Blending creativity with strategy, ALC turns ideas into enduring brands.
Our Team
Roma Cohen - Lead Principal, Founder
With 25 years in the fashion industry and nearly 20 years building the Alchemist brand, I’ve seen firsthand what it takes to create, grow, and sustain cultural relevance. Through Alchemist, I’ve led collaborations and activations with some of the world’s most recognized names in fashion and lifestyle.
Praised by outlets like The New York Times for reimagining retail as a cultural experience, my work has always lived at the intersection of fashion, art, and community. ALC Agency is the natural extension of that vision — offering brands the same creativity, strategic insight, and cultural fluency that defined Alchemist, now applied to helping founders and businesses scale.
Arjen Kesteloot - Studio Director, Co-Founder
Arjen Kesteloot is a Belgian designer and creative director with global experience in fashion and product development. As a vital part of Alchemist for the past 7 years, he has become one of the brand’s key creative forces, leading collections at major fashion weeks in Paris, Milan and Amsterdam for notable brands including Acne Studios, Iris Van Herpen and Viktor & Rolf. Alongside co-founding the eyewear brand Grand Azur, Arjen provides design consultancy for innovative lifestyle ventures, blending creative direction with technical expertise across both digital and physical platforms.